Almost everyone has a creative thing they’ve been thinking about for years but never started. Rob wants to shoot action videos. Brent wants to restore old cars. Other people have pottery, photography, or a book idea sitting in the back of their head. In this episode, Brent and Rob get specific about what it takes to move a creative hobby into a real business in midlife, including the three categories of creative work, a passion-product-marketplace framework, and why most creators undercharge themselves out of the gate. If you’ve got a creative idea you keep coming back to, this episode is where you find out what to actually do with it.
Links, resources, books mentioned:
Mountain Mud Ceramics (creative business mentioned)
Topics we are covering in this episode:
The difference between a creative hobby and a creative business
Three categories of creative work: physical goods, creative content, and creative services
How to apply passion, product, and marketplace as a starting framework
Why most creators underprice themselves out of the gate
Choosing the right platform without spreading across too many
Starting small with a minimum viable product
Playing the long game and resisting the comparison trap